LINCOLN FUTURES x NYT
In this busy and tech-forward world, our audience is looking for a car that not only keeps up with the current times, but also rivals the future. With the new features found in the Lincoln Futures and the power of our Times storytelling engine, we’re creating a space for the kind of innovation and billancy so many of our readers are seeking.
Beginning with the Crossword unit, Times audiences were able to engage with the fun yet informative ad which revealed, upon completion, a sneak peak image of Lincoln's latest concept model. The second phase of this program took the form of an interactive Bespoke FlexXL unit and leaned into the evolution of Lincoln vehicles throughout the years. The third and final phase of the program shed light on the future of Lincoln vehicles, leveraging subject matter expert interviews that detailed not only Lincoln’s innovation but also the future.
