DUCKHORN VINEYARDS x NYT
Duckhorn Vineyards approached New York Times Advertising with two objectives: 1) tap into the novelty of Duckhorn Vineyards and why our shared audience should consider the Buckhorn portfolio of wines and 2) increase Duckhorn sales during the holiday season. The solve? T Brand Studio created two audio spots and one Quiz Flex XL unit.
One of our custom audio spots had a broader/brand-focused approach, highlighting the Duckhorn brand as a “Napa Valley classic,” while the other focused on three wines from the Duckhorn portfolio.
Paired with these audio spots and launching soon after, our custom Quiz Flex XL unit with beautiful original photography and engaging questions. Who doesn’t want a personalized wine recommendation? These audio spots ran in Book Review, Popcast, Still Processing, Modern Love, and This American Life.
