MAX: ‘AND JUST LIKE THAT…’ x NYT

What’s more ‘New York’ than The New York Times? The mix of nostalgic glamour and buzzworthy opportunities coming together is what gives this city its sheen and the show its magnetism.

With a return to form after heavy criticism from its first season, the second season of “And Just Like That…” takes a page from its predecessor’s book and returns to its roots: cocktails, parties and fashion statements! We created a digital and print campaign that served as a love letter to New York while simultaneously creating buzz around 25 years of SATC and Season 2 of AJLT.