VISIT FLORIDA x NYT

The campaign encourages readers thinking of escaping the cold to pack up and hit the Sunshine state. Kicking off on the day of a devastating hurricane, this program had our team working hard. Up against a tight timeline, we were able to capture and spotlight three Floridians in Miami, Tampa and Jacksonville.

Through a combination of immersive storytelling and beautiful imagery T Brand asks “Who needs Winter When There’s [Miami / Tampa / Jacksonville]. The campaign put the focus on how these folks engage nature, enjoy outdoor dining, and being active during the winter.

The Message Unit: Carlton, The Message Unit: Avery, The Message Unit: Gigi