JOSE CUERVO x NYT
This past week, we launched our stunning Video Paid Post program for the Reserva de la Familia client. The objective of the collaboration was to differentiate Reserva de la Familia from other luxury tequila brands and showcase how the brand is rooted in heritage and bold flavors.
Our Video Paid Post showcases the rich, family-centric history of the Reserva de la Familia brand and features incredible visuals that our team traveled to Mexico to capture. Our video team’s immersion in the production of the actual tequila is evident in the thoughtful final product. The client is beyond thrilled with our collaboration and creativity but remains especially impressed by our team’s storytelling capabilities.
